One of my photographic specialties is working with small businesses to brand their image through photography. What potential clients see on a website, social media, or in marketing materials fuels their perception of that business. Studies show that people interpret and form beliefs based on photographs almost instantly, and that these photos have a greater impact on potential clients than anything written. My work with small businesses is entirely collaborative -- a creative process that involves discussions before, during, and after the photoshoot to corroborate the owner's business plans and goals. I use the best equipment and complex photographic techniques to create a comprehensive set of photos that define the business' niche at a glance. These top quality images wow the viewer and echo the excellent reputation of the business.
The photographs below of the XBarre Studio in Gladstone, New Jersey, are a great example of my work with a small business to create a brand via photographs. Capitalizing on the great space and natural light, I included outdoor photos of the restored barn and signs, and indoor images of the barre studio space. I created digital photographs that showcased the studio's natural and welcoming feeling, while simultaneously accentuating the skilled and professional capabilities of the instructors. The results were dynamic and portrayed the outstanding exercise studio exactly how the owner hoped.